Beginning on August 28th, 2005, you will be able to enter special codes found under the caps of Mountain Dew and other select Pepsi products at a special website located here: Official Mountain Dew Xbox 360 contest website. You can choose which 10-minute drawing you want to enter and can apply as many codes as you want to a particular drawing in order to increase your chances of winning. The codes you enter will also accumulate points that you can use to buy collectible merchandise and gear.
The launch of the Xbox 360 is the most anticipated event that will happen in gaming this year, said Dave Burwick, senior vice president and CMO, Pepsi-Cola North America. We are thrilled to partner with Microsoft and reward our loyal Mountain Dew consumers with the hottest new gaming technology before anyone can buy it in stores in a way that only Dew can do it.
This is a huge contest that is going to make a lot of Xbox fans very happy. The only hard part is going to be waiting for the contest to start at the end of August ...

